Writen by Moises Lemus Dec 09, 2024
If you’ve ever come across my Instagram, you’ve probably noticed one thing: I make a lot of reels. And you might wonder why. What’s the deal with all these quick videos featuring me out on the street, dancing at the club, hanging with family, or just vibing in an outfit I love? Well, let me break it down for you.
What is a Reel on Instagram?
For those who might not know, Instagram reels are short, entertaining, and engaging video clips that people create and share. Think of them as Instagram’s answer to TikTok. They’re perfect for showcasing personality, creativity, or a brand in bite-sized chunks. And for me? They’ve become a cornerstone of how I promote everything I’m passionate about.
Promoting My Brands and Music
I make reels to promote my work. Whether it’s my music under the name Moses Philosophical Pimp or my clothing and lifestyle brand, reels give me a way to connect directly with my audience. Social media isn’t just about being seen; it’s about showing what I love and offering it to others.
These short videos help me reach potential fans of my music, buyers of my clothing, and anyone who vibes with my lifestyle. Plus, in 2024, being an artist means also being an influencer. The days of relying solely on traditional music promotion are gone. Now, I can combine my love of making music with the ability to promote it through reels—two creative outlets that fuel each other.
Why I Love Making Reels
Honestly, making reels isn’t just about business for me. It’s fun. I love entertaining people, being on camera, modeling outfits I’ve designed, and just being silly. There’s something so freeing about standing in the street in LA or Riverside, making a video, and striking up conversations with strangers. It’s a way for me to connect with people, ask them to follow me on Instagram, and share a laugh or a moment.
Whether I’m hanging out with my family, dancing at a club, or simply enjoying my day, creating a reel turns everyday life into a creative act. It’s not just about filming—it’s about living the experience and sharing it in a way that might inspire or entertain others.
Reels as Inspiration
Beyond being fun, making reels feels like giving back to the art that inspires me. I spend a lot of my downtime watching other people’s reels and memes, soaking in creativity from all over the world. These videos make me laugh, inspire me, and give me ideas for my own content. So when I make a reel, it’s my way of contributing to that cycle of inspiration.
Reels and Generational wealth
Making reels isn’t just a passion—it’s part of a larger plan. Reels help me promote my music, my clothing, and my personal brand, all of which open up streams of income. Each reel has the potential to grow my audience, reach new fans, and build a foundation for something bigger. By diversifying what I create and promote, I’m not just thinking about today; I’m thinking about creating a legacy of generational wealth.
Full Circle: From Musician to Influencer to Musician Again
When I started making music in 2016, I never thought I’d have to think about being an influencer. But in today’s world, they go hand in hand. For a while, I focused more on being an influencer than a musician. Now, I feel ready to bring everything full circle. I’ve honed my skills with reels, built confidence, and expanded my audience. Now, I’m channeling all of that back into making music—and I’m excited to see where it takes me.
Final Thoughts
So why do I make so many reels? Because they’re a way for me to express myself, promote my work, connect with people, and have fun. They help me live in the moment while building a future. Whether you’re here for the music, the clothing, or just the vibes, I’m glad to have you along for the ride. Let’s keep creating and connecting—one reel at a time.